Definition of Terms

It has long been apparent to me that idealogical poiticos and advertisers try to redefine common terminology so they can deliver a specific message using preferred phrasing.

For instance, advertisers regularly decide that "any simple change - even in just packaging" menas improved. This way, their product can be repeatedly IMPROVED! and sold as such.

The oldest redefinition, it seems, in use by politicos today is for the term "compromise." Ronald Reagan, Newt Gingrich and Dennis Hastert have all openly explained that they will compromise on whatever point is unde discussion by allowing the opposition to change to their viewpoint. Ergo, "compromise" means "you do what I want."